Our Team

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Nancy Kelber, President

Nancy is Sundial’s President/Founder and the Strategic Lead on all research projects. Nancy has 25+ years of marketing, advertising, and market research experience, across the diverse industries of entertainment, healthcare, retail and CPG. Clients rave about Nancy because of her tireless work ethic and the level of care she puts into each research project.

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Kristin Simcox, Vice President

Kristin co-founded Sundial Market Research and serves as Vice President and project lead for many key client partnerships. Through her 14+ year career in market research, she has developed specialties in insight mining, product development and positioning/communications. Kristin is lauded for a probing yet conversational moderating style that zeroes in on the business question at hand. Her ability to distill findings into insights quickly and to provide thorough, strategic reports ahead of deadlines has caused her colleagues and clients to joke that her middle name is “Efficient.”

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Research Directors

Research Directors

Sundial employs a team of smart, inquisitive and collaborative professionals who have been selected for their ability to provide exceptional work quality and client service. We have qualitative and quantitative research directors across the U.S., as well as a network of moderators in 12 countries. Sundial researchers are matched with our clients’ projects based on the specific objectives and the researcher’s expertise.

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Team Orientation

Team Orientation

Support Staff: Each custom project requires multiple hands on deck and Sundial has fostered a collaborative team environment.

Dan Christ/CFO: Dan is a co-founder and minority shareholder overseeing Sundial’s financial and general administration